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Social Media Integration Big Theme for 2010

Social media integration is becoming a big buzzword this year.  As social media marketing matures and starts playing a bigger role within marketing campaigns, businesses are beginning to see that...

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8 Social Media Metrics You Should Be Measuring

Do you think social media measurement is only about return on investment (ROI)? Are you struggling to find measurements that are meaningful to your organization? Do you feel like you’re searching for a...

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How to Estimate Your Social Media Return on Investment

Are you wondering how to determine the return on your social media activities? If so, look no further. In my prior Social Media Examiner article about Social Media return on investment (ROI), I...

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How to Create a Viral Sweepstakes With Social Media

Are you considering using a sweepstakes or contest for an upcoming social media marketing campaign? Ever wonder exactly how a social sweepstakes ties in with the idea of “viral” marketing? In this...

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How to Improve Your Social Media Holiday Campaigns

Do you have a social media plan for the holidays? Are you looking for ideas to improve your social media marketing over the holiday season? Whether you sell a product or service, social media can help...

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